Why it works for weddings
A brand is a system, not a logo. A script wordmark, two neutrals, one accent and a clean supporting typeface, used the same way every time, will do more for a small business than a complicated mark.
Where to use it
Wordmark
The business name in one line, with clear space around it.
Packaging and labels
A compact version for stickers and tags.
Templates
Proposals, invoices and email signatures in the same type.
Styling recipe
A starting point for a balanced layout. Adjust to your wording, and confirm with a proof.
- Pair with
- A clean sans-serif for everything else
- Size
- Define a minimum size for the wordmark
- Colour
- Two neutrals and one accent
- Files
- Keep vector and transparent PNG masters
Common mistake: Skipping the licence check
Before using any font in a logo, read the licence on the product page and confirm that logo use is covered.
Questions
Can any font be used in a logo?
Not necessarily. Always read the licence terms first.
How many colours should a small brand use?
Two neutrals and one accent are usually enough.
Ready to try Lovely Branding?
Check the full glyph set, licence and previews on the product page.
View on Creative Fabrica
